Should come as no surprise that online shopping on mobile devices has become massively popular. According to Consumer Decision Approximately . billion worth of online purchases are made via smartphones each year percent of Americans own a mobile device Four out of five Americans do their shopping online The total value of mobile shopping sales in – billion Those are some eye-popping numbers. Neless to say, if you want to take advantage of the opportunity that mobile shopping presents, then optimizing your eCommerce shop for mobile devices is an absolute must.
Creating an app would be ideal. However, if that isnt an option, simply optimizing your eCommerce site so that your target audience can easily browse, view, and purchase your goods will help to increase your sales. Use the Power of Analytics Despite what it seems, consumers do still enjoy a personaliz shopping USA WhatsApp Number List experience. Holiday shoppers prefer to do business with companies that theyre familiar with and feel comfortable with. If connecting with your audience on a more personal level is something that appeals to you, analytics can be a useful tool, as the information can help you determine the best way to go about doing so.
You can utilize available metrics and demographic details to develop a variety of methods that you can use to reach your target audience. For example, geo-targeting and creating special offers that are relat to customer location-target holiday sales and sending out emails that pertain to popular products amongst specific age ranges. about your customer base, and you can use those details to target your audience and increase sales. Market Across Different Channels Though revenues from online shopping are project to increase year over year, many consumers still plan to shop in person this holiday season. Therefore, if you own and operate a brick-and-mortar shop, incorporating an online element into in-store marketing will definitely prove beneficial.